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Archive for : Purim

Red Carpet Causes

purim_redcarpetcauses_2013Elaborate storytelling, gorgeous costumes, plentiful food and drink: these are the components of the Jewish holiday of Purim. So happens, they’re also part of my upcoming Oscar viewing party!

When we read the Megillah on Purim, we retell the story of our protagonists fighting for a community’s survival. This story is powerful, and the oral tradition of Purim comes with remembering the challenges Jewish people once faced, and how those challenges presented a call to action.

Today, we understand the power of retelling stories most commonly through the entertainment industry. Like the Megillah, films share powerful, emotional stories that often mobilize viewers behind a real-life cause. Even this year’s nominated films, utilize storytelling not only to weave a tale of fiction and fantasy, but also to bring substantial and widespread causes to light.

So whether you’ll be dressing up as Esther and eating hamantashen, or kicking back and watching the stars do the dressing up at the 85th Academy Awards, here are some of the Oscar nominees for best picture, the causes that are promoted by their stories, and ways that you can become a service star too:


This Purim, we’ll be watching the stars walk the red carpet at the Academy Awards and honoring the films that support the causes we love…while gearing up for the real stars like you to grab the spotlight by making a difference in your local and global communities.

Purim is Saturday, February 23 -Sunday February 24, 2013
The Oscars air Sunday, February 24, at 7pm Eastern on ABC

Spotlight on: Purim’s Connections to Service

Purim is the Jewish calendar’s biggest party. The holiday, which falls in the joyous month of Adar, celebrates the story of Queen Esther and her uncle Mordechai’s heroic triumph over Haman in ancient Persia, and the resulting deliverance of the Jewish people. The holiday is honored by reading the megillah out loud (and making a ruckus whenever Haman’s name is read), wearing costumes, a good deal of partying on Purim night, and a delicious meal the following day. Perhaps the most famous – and telling – of Purim’s customs is the Talmudic requirement that someone drink until he can no longer distinguish between the words “cursed be Haman” and “blessed be Mordecai.”
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