Got 12 minutes to spare? Here’s how to spend it wisely: check out this invigorating Ted Talk by Joel Berg, CEO of the New York Coalition Against Hunger.

Food drives and other small scale efforts, Berg argues, are fine – but they aren’t ending hunger. He has some ideas of how we could do better. Berg spoke at Repair the World’s Cocktails with a Conscience event last month. If you missed it, here’s your second chance.