Adam Jacobs is in the business of empowering kids.

He is the Executive Director and co-founder, along with his brother Stephen, of Kids Creative – an arts non-profit that engages students from pre-K through high school in writing and performing their own live theatre and musical events. The programs, which run after school and at camps during the summer, empower participants to create something they’re proud of, and help build leadership and communication skills.

The organization’s vision of “a better, more peaceful future…through the arts,” is focused around what the Jacobs brothers call the 6 C’s of peacemaking in youth: confidence, creativity, conflict resolution, community, collaboration and – of course – cookies. Kids Creative has worked with more than 2,000 students in NYC to create over 85 original productions and countless songs – like this one about dancing robots.
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