October is arts and culture month here at Repair the World. Join us here all month for our 31-day celebration of the transformative, world changing power of art and culture in all their many forms.
Breast cancer awareness is a popular topic in America. But until 13 years ago, organizations tended to target their message of education, awareness, and support to people aged 45 and up. In 2000, a new organization called The Keep A Breast Foundation set out to change all that. Gearing their work towards younger people, KAB has brought issues of risk prevention and support for breast cancer survivors to a new generation.
If you have ever heard of a breast cast – the ingenious idea of founder Shaney jo Darden, you have probably heard of KAB. The basic idea? Take plaster cast molds of people’s busts – both breast cancer patients/survivors and otherwise, and commission incredible artists to paint them. The gorgeous results (and they are totally gorgeous) then act as conversation starters, awareness builders, and fundraising tools for breast cancer research.