Finding out that there are 60 million refugees and displaced people around the globe can be overwhelming. It can be terribly difficult to know how to help, or even where to begin a conversation. That’s why Martin Storrow and Rachel Brandt founded Keys for Refugees – a brand new, grassroots campaign to help raise awareness about the world’s refugee population. Their idea is simple, but profound: keys are a symbol of home, security, and comfort. And they can help to “unlock” important stories.
Through Keys for Refugees, people can purchase red keys for themselves or friends that serve as a reminder and a starting point for conversation. A portion of the proceeds from the keys goes to HIAS, the oldest refugee resettlement organization in America, and Repair the World’s partner in our #SupportforRefugees campaign. We recently spoke with Storrow to find out more about the inspiration behind Keys for Refugees, how people and organizations are using their keys, and how you can get involved with this inspiring movement.
Can you tell me a bit more about the inspiration behind Keys For Refugees?
I was in Europe around the time the Syrian refugee crisis was reaching a tipping point, and the things I saw really affected me. I’ll never forget the images of families sleeping on train station floors, living their lives very publicly with nowhere to go. When I came home, Rachel and I started having conversations about what we could do to help the 60 million people who are currently displaced around the world.
The more we spoke about this with our families and friends, the more we began to realize how powerful a conversation can be. We started Keys For Refugees with the simple idea that a key can unlock a conversation, a conversation can lead to action, and a series of actions can change the world.
How did you decide to donate the proceeds to HIAS?
We believe that every person should have a place to call home. We see the 60 million displaced people around the world as individuals – each with dreams, each hoping not just to survive, but to contribute. HIAS not only helps to provide relief to those who are displaced, but also helps to resettle refugees and ensure that they have a support system so they can thrive. We love that their mission is rooted in Jewish values, and were really impressed by the HIAS/Repair the World #SupportForRefugees partnership. There are many wonderful organizations that are supporting refugees around the world, but we were excited to make HIAS our first partner in this campaign.
Can you share a story that demonstrates the impact of your work?
The campaign is still new (we just had our pre-launch last month), but we’re already seeing an impressive response from those in our networks and in the Jewish community. We were really moved by the connections people were making to Passover. One organization, for example (The Well in Detroit), set fifty red keys on their seder table so they could start conversations about those making their own modern day journeys to freedom. That was really inspiring.
What’s the best way for people to get involved?
The simplest thing you can do is visit our website to buy a red key or gift one to a friend. We have ‘key’ facts there too, so you can start unlocking conversations – whether in-person or by posting in social media. This is a huge humanitarian challenge, and it can certainly feel daunting, but big change often starts with small actions. We’re at the beginning of something special, and we’re excited to bring people together to raise awareness, spread hope, and help build a movement.